Product Review: Supergrain Pasta
In previous blogs I have described myself as a gluten evader as opposed to someone with a diagnosis that recommends a diet that’s high in cardboard and low in flavour. I do actively seek out freefrom products because a) I know they’re good for me and b) I’ve had to give up bread recently, which is devastating!
I do, however, really struggle with the range of products available to people like me or those with a proper condition. Freefrom should not mean freefrom flavour. For example, I still haven’t found a good bread to help me enjoy peanut butter again.
The freefrom category is no longer something that is banished to a dusty corner retail space it is now front and centre in many mainstream retailers and the range is gradually increasing and improving. Retailers have recognised that the market isn’t just populated by early adopters and niche purchasers but regular shoppers are now opting for freefrom foods. It’s also a great way for retailers to drive value back into categories that have been facing terminal decline since the recession – a freefrom shopper is not a shopper that’s driven by value alone.
I’m still relatively new to this category and I’m still exploring. Pasta is a food that I find particularly problematic to replace. My common experience of freefrom pasta is similar to boiling elastic bands, I imagine. So, when I got the chance to try some new gluten free pasta I jumped at it…
Supergrain Pasta: Green Banana Penne
Spot on. The brown paper bag appeal is just perfect for farm shops, delis and specialist outlets and is the signature of a true artisan. I think the branding is simple but effective and there’s a lot to work with going forward. My only criticism of the packaging would be that the branding doesn’t scream out the products main USPs. This product has a cornucopia of benefits to the consumer and I don’t think this is clear from the packaging alone.
£4.10 (from Nomad Health)– this is definitely market appropriate. However, if you’re a typical retail buyer comparing this to 500g of Napolina pasta then you’re going to suggest it’s a little pricey. However, in my opinion, this is a sign of quality and will appeal to the freefrom brigade who aren’t afraid to dig a little deeper into their pockets to find a great food.
Truly brilliant. Now, I can say that I’ve found a good pasta substitute that won’t leave me gasping for flavour! On a basic level this is a great tasting pasta with a good shape to really take on its surroundings; but this is much more than a great tasting pasta.
As well as being a freefrom ambassador it also boasts 40% lower carbohydrates, 25% protein content 7% fibre content and a wealth of beneficial minerals and weight-hating goodies.
Verdict – in a word, superfood! Supergrain Pasta has a large range of products in its portfolio to satisfy any casual or serious freefrom foodie. Pasta is a staple of the British store cupboard so finding an alternative like this is a game changer. I can’t wait to explore more of the range.
So all that leaves me is to ask: if you’re a gluten evader how do you get your peanut fix? Come on help a nutbutter nutter out and leave me a comment below because sharing is caring.
Also, before you go take a look at my blog on more gluten free treats!