Coffee Mini-Series: Marley Coffee
This is the first in my three-part coffee mini series.
I love a good coffee. There’s nothing better than pressing pause, to recline in a chair sat outside a coffee roasters and watch the world whizz passed with the sun warming the side of your face. The smell that wafts from the door each time someone new ventures in is reminiscent of the cocoa plantation in a far off world. A coffee for me is more than just a drink, it’s an excuse to stop time and just relax.
Hot beverages was a category that I used to buy so I have a real passion for it and I find it fascinating the shift and improvement that the category has undergone. Britain is a nation of tea drinkers. Correction: Britain was a nation of tea drinkers. The hot beverages has seen a significant change with the rise of the coffee shop culture which has led to coffee overtaking tea in terms of value and frequency. Black tea has seen a dramatic decline and you can now pick up great quality black tea for about a penny a cup. Tea companies have had to react and focus on fruit teas, teas with inherent health benefits and teas with more focus on origin and provenance. Great! This is what we deserve! A hot beverage adventure!
Coffee, however, has stolen a march and is leading the way in the popularity of hot beverages. Like a lot of categories provenance and origins seems to be the dominant appeal for drinkers and people now know the difference between a good Arabica and a robusta. Now this opinion may not be universally agreed with but, for me, the surge in popularity for coffee can be attributable to Starbucks (and to a lesser degree Costa). Starbucks have found a way to charge £3 for a 15p product by creating a coffee occasion and giving a home to that excuse to stop time and relax. In turn, this has led to artisan coffee roasters emerging on high streets, in refurbished military trucks and even a reclaimed phone box (yes, it’s true http://www.bbc.co.uk/news/uk-england-birmingham-33755170).
So now hipsters, yummy mummies, 20 somethings, 30 somethings, 40 somethings and 50 somethings have somewhere to meet through the day rather than a Wetherspoons or waiting for a more credible pub to open!
Right, enough of that! On with my review…
Product Review: Marley Coffee One Love
Appeals to: just about any coffee lover, it’s very accessible and is a great introduction to great quality coffee.
I love the packaging. It’s simple and adheres to expectations in terms of what a good premium coffee should look like. It’s sleek, black and adorned with awards. The Marley (note this is Rohan not Bob) element of the branding is perfect for the total coffee experience and has great connotations for a lazy weekend. A good coffee should also be ethical in my opinion so Marley Coffee ticks another couple of boxes here with Soil Association accreditation and a percentage of the sales being donated to Youth Football programmes worldwide.
£4.99 – this is the potential barrier to making this coffee less accessible as an entry point to premium coffee. The price point is perfect for premium retailers and you will not be disappointed if you buy this coffee. A quality product demands a premium price point.
This is an excellent coffee. The first thing that I enjoy about a good coffee is the beautiful and diverse aromas they emit. This particular brew had beautiful sweet notes that really set the tone for the rest of the drink. The first flavour to greet your lips is a sharp burst of pepper which is quickly washed through with a smooth and long caramel which sweetly moves through the mouth until it is replaced by a familiar bitter coffee flavour. What a great brew!
Verdict – in a word, smoooooooth! This is definitely a drink that all coffee drinkers can enjoy. It’s not harsh but it has strong flavours at the start and end of the drink. The branding is perfect and it’s exactly what you need to compliment the sunshine and some easy listening. One Love!