Nut Butter Mini-Series: Nut Shot
This is the second in my Nut Butter Mini-Series exploring various nut butter brands from brilliant producers around the UK. I am a nut butter nutter – I love the stuff! I can eat it straight from the jar with a spoon, on porridge, in a quick butty or as an ingredient in a fancy meal.
The nut butter market has exploded over the last couple of years and, alongside chocolate, is supporting the entire spreads market in the UK. In recent weeks a catastrophic shift has occurred in mainstream retail that signals how shoppers have shifted their buying habits as Whole Earth overtook Hain Celestial’s Sun-Pat in the nut butter rankings. Now, Whole Earth, isn’t the best example of this new trend as it does contain nasties but this news is a great dipstick into what the modern consumer is now demanding of the fixture.
So what’s driving this surging growth in nut lustings? Well it’s partly due to health connotations and the protein junkies; it’s also partly down to the purists seeking foods provided completely by Mother Earth and, as much as we may not like this fact, we can also thank our cousins across the pond who’s love affair with nut butters is a daily rendez-vous!
Right, enough of that! On with my review…
Product Review: Nut Shot Chunky Peanut Butter
Appeals to: this is the purest of pure peanut butters with (literally) one ingredient so this product will particularly appeal to health nuts (pun definitely intended).
Well, marketeers always talk about ‘popping off the shelf’ (apologies, disgusting phrase I know) and this brand definitely meets that brief! The colours are vibrant, it’s fun and it will stand out against the wallpaper that is the rest of the category. This jar will certainly appeal to a younger audience and the tongue-in-cheek branding will have the students gathering and gawping.
£2.95– this is a very reasonable price point when compared against its competitive set. I did pick this up in my local Spar so anything over the £3 threshold would have stood out like a sore thumb and, more than likely, gone dusty. On a side note: I think it’s great that this local shop is doing it’s bit to support artisanal producers and differentiating against the melting pot of generic retailers in the industry – well done you!
Really very good! Please don’t be put off by the fact that you have to stir the nut butter before you consume; that’s how you know it’s good. The nut oil has separated from the solids and formed a delightful layer across the top of the jar. Stir it in and get amongst it! The delivery is astounding to say there is just one ingredient. It’s thick and chunky and just how I like it. This has a completely different consistency to the Funky Nut Co I tried earlier as it’s more of a nut pate than an out and out spread.
Verdict – in a word, amazing! I really like this product. It’s doing something different to other nut butters out there and really differentiates on taste. I can see why it may not be everyone’s cup of tea but, as an enthusiast, I’m a big fan.