Product Review: Geo Bars
This is another post inspired by Fairtrade Fortnight and courtesy of Traidcraft’s re-launch of their popular Geo Bars. These vibrant bars are filled with Fairtrade goodies and signal a world’s first using the only rice exported from Myanmar to carry the Fairtrade mark.
The cereal bar sub-category is one that I find particularly interesting as it is emphatic of how our habits, particularly around breakfast, have changed so dramatically in the last 30 years. As a nation we have moved from a more structured sit-down breakfast to a nation that breakfasts in the car, at the desk, on the train or not at all. Therefore our breakfast formats have to rise to meet these new needs and opportunities. Cereal bars were the first leap out of the bowl for breakfast with Kellogg Nutri-Grain stepping up to the plate in the mid-90s. Since then supermarket shelves have been swamped with cereal on-the-go, breakfast biscuits, liquid breakfasts and breakfast shots. So what does this tell us? Well firstly, that we think we have less time than society did 30 years ago. Secondly, it also puts into question something that we’ve taken as fact: breakfast is the most important meal of the day…well is it? Tell that to Belvita!
Nutritionally there’s no doubt that breakfast is important. So we need to ensure that, if we’re going to use an on-the-hoof substitute, it’s fit for purpose nutritionally and, more importantly, tastes great. We’re still in the realm of snacking here so TASTE IS KING!
Appeals to: breakfast snackers and snackers looking for something that will deliver nutritionally throughout the day
I really like the way these multipacks are put together. The colours and images portray the right mix of nature, ethical sourcing and mouth-watering food. However, for me, the most impressive thing about the packaging is the messaging, it speaks right to the soul and conscious of the core Fairtrade shopper. ‘Change the world: one bite at a time’ is a great tagline and it’s followed up by some really powerful messages on the back of pack. I admire how this has been put across because it’s not an appeal fuelled by pathos, instead it’s encouraging a call to action to protect great quality food which will appeal universally and not just to those who are already ethically conscious.
£2.20 – for a multipack with 5 bars you can’t go wrong at that price. That’s just 44p per breakfast and it’s definitely comparable to the other products on the shelf that aren’t paying a fair price to the supply chain.
As you take the first bite you get a satisfying, prolonged crunch as you tear through the medley of ingredients. The intense dark chocolate is the first flavour that greets your tongue. This is then followed by the juxtaposition of the sweet soft fruits and a scattering of nuts. You’re left with a beautiful fusion of sweet currants and deep, dark chocolate.
The first thing that hits you with this bar is the beautiful, fresh berry aroma that leads into the bite. It’s sweet, light and avoids being stodgy like other cereal bars. Once again the texture combinations work really well in the mouth with the soft fruits dominating but occasionally interrupted by crunchy nuts. This bar is brilliant – I don’t know if I’d be able to just eat one though!
This bar has a density to that really supports the citrus notes and it feels as though your chewing a juicy piece of fresh apricot. The cereals hold a wholegrain texture that holds up the soft, fruity flavours.
Verdict – in a word, excellent. Here is a product that is not only delicious and nutritionally sound but is Fairtrade. As a food it’s brilliant. As an ethical message it’s brilliant. So I’d urge you to disappoint W.K. Kellogg and delight people around the world by buying Geo!