Product Review: Reese’s Peanut Butter and Chocolate Spread
In a previous product review I’ve alluded to the fact that the UK spreads market is evolving month-by-month and the growth is being driven by two areas: nut butters and chocolate. In fact this week, we saw another trend coming to fruition as Whole Earth knocked Sun-Pat off the top spot in peanut butters signalling a shift in consumer habits and shopper buying patterns – let the battle of the premium spreads commence! However, Nutella is still driving a significant proportion of that growth backed by a big budget and a strong heritage. If you couple that information with the surge in popularity of all things American then a Reese’s Peanut Butter and Chocolate Spread should set the UK on fire, right? Erm…best not tell Hartley’s just yet.
Appeals to: fans of the super sweet and synthetic, you know who you are!
Perfect and fit for purpose. Let’s be honest, if you have a great brand, which Reese’s is, then you should milk it for all it’s worth. This was about the only thing the product delivered on.
£3.49 – don’t worry I didn’t actually pay that, it was on offer!
You’ve probably worked out from the tone of this post that I wasn’t going to cover it in glory but it wasn’t good at all. I don’t think I ask too much from a Peanut Butter and Chocolate Spread when I ask for a well-formed peanut flavour and a real chocolate; however I was let down on both fronts. The chocolate was slimy and synthetic and the bubbles of peanut that ran through it had no impact on the flavour whatsoever. I do think this would be better positioned as a dessert topping rather than a spread, something needs to mask the flavours slightly.
Verdict – in a word, poor. I was disappointed by this product which, in theory, shows a lot of promise. There are other, non-hazelnut, chocolate/peanut butter combinations out there which, I believe, do a much better job (take Sun-Pat’s Choc-a-Nut for example). I always set out to be a ‘nice blogger’, if there is such a thing, and not be an overly pretentious, hateful blogger but it’s more important to me to be an honest blogger so I think Reese’s should just stick to what works for them: pieces and butter cups.